Some notes on digital content strategy
I came across a set of notes on digital content strategy and thought I’d share the bits that stuck with me. Nothing earth-shattering, but useful if you’re trying to think more clearly about how content actually works across platforms. QR codes They’re everywhere now. Easy enough to scan, instant redirect to a page or product. Fine as a bridge between the physical and digital world, though I’m not convinced they’ve earned their place in most campaigns yet. ...