Make it free or fail
The freemium model has become all the rage in software circles. Offer a basic version of your product for free, then charge for the good stuff – premium features, extra storage, advanced functionality. It sounds like a clever way to build a user base, and for a handful of companies it has worked. But as someone who has watched this approach play out across the industry, I have my doubts about whether it is the right strategy for most startups. ...