Mastering Digital Content Strategy - A Comprehensive Guide

September 3, 2014

Below are some key components that could make or break your digital content game.

QR Codes #

Quick Response (QR) codes are easy-to-scan and can instantly redirect users to websites, product pages, or other digital locations, making them a versatile tool in modern marketing.

Semi-Automated Information Architecture #

Incorporate auto-tagging and internal linking within your content to simplify user navigation and to make your website more SEO-friendly.

Mobile-First Approach #

A responsive e-commerce platform ensures your site is accessible across devices, thereby increasing your reach and user engagement.

Adaptive Content #

Personalization is key. Tailor the user’s experience based on location, time, and preferences. Adaptive content dynamically adjusts to meet individual needs, enhancing user engagement.

Adding a Facebook login feature can be an effective way to capture user information for more personalized interactions.

Platform Optimization #

Your first priority should be to format your content in a way that makes it accessible on any device. The real challenge lies in establishing a multi-channel editorial workflow, especially if the content varies across platforms.

Editorial Workflow #

Managing content across various platforms can be challenging. Decisions about delivering different or reduced content to mobile users should be balanced against the time and effort required to maintain such content.

Internal Process and Workflow #

Addressing internal processes, workflow, and tools is essential. An adaptive approach to publishing across multiple devices can avoid the problems of “content forking.”

Elements of Adaptive Content #

Adaptive content consists of presentation-independent content, relevant metadata, and a CMS user interface that allows for content variations within a package, rather than tying content to specific pages.

Types of Interactive Content #

Interactive content can engage users more deeply. The Guardian, for example, employs:

Static content
Minimally interactive content
Fully interactive galleries

Crafting Teasers #

Writing both short and long teaser versions allows platforms the flexibility to allocate space as they see fit, making your content more adaptable and appealing.

By paying attention to these elements, you can create a digital content strategy that’s both robust and flexible, setting you up for success in the long run.