Got this email from Weebly after a week of inactivity. It’s genuinely good writing – playful without being annoying:
It’s been 7 days, 4 hours, 13 minutes and 2 seconds since you last logged in, and we’re starting to get really worried.
We were just getting to know each other. You created 1 site, 1 page, dragged on 1 element, and then… nothing.
We were really excited for your new website, it had so much potential!
The specificity does the work. “7 days, 4 hours, 13 minutes and 2 seconds” and “1 site, 1 page, 1 element” – it shows they’re paying attention to you as an individual, not just blasting generic re-engagement templates.
Most companies could learn from this.